Search Engine Optimization Maximize Traffic & Visibility
- 8 Weeks
- Beginner to Advance
Rs 14,000
About These Course
This course is designed to provide practical SEO skills through hands-on learning, helping you optimize websites, improve search rankings, and drive organic traffic effectively. Learn step-by-step with expert guidance and gain the confidence to implement SEO strategies in real-world scenarios.
Gain practical SEO skills and hands-on experience with step-by-step guidance from experts, and confidently optimize websites to improve search rankings and drive real-world traffic.
Course Benefits:
Learn essential skills, gain hands-on experience, and unlock career opportunities with practical, real-world training designed for your success.
- Increasing Empathy Towards Users
- Learn Tools & Hands-on Practice
- Basic Understanding
- Wider Career Opportunities
- Skills Sought After in the Industry
- Community & Networking
- Professional Portfolio
- Quality Material
Course Include
Certificate Of Completion
8 Videos Lesson
Full Lifetime Access
- OUTLINE
Search Engine Optimization Outline
Find content aboutSearch Engine Optimization courses, enrollment, and learning experience
to help you get started with confidence.
Week 1: Introduction to SEO & Search Engines
Topics: What is SEO and why it matters How search engines work (Google algorithm basics) Types of SEO: On-page, Off-page, Technical Understanding SERP (Search Engine Results Page) Difference between SEO & SEM (Google Ads) Assignment: Create a document explaining 3 SEO types with examples of real websites
Week 2: Keyword Research & Competitor Analysis
Topics: What are keywords and their types (short-tail, long-tail) Keyword intent & selection Keyword research tools: Google Keyword Planner, Ubersuggest, Ahrefs, SEMrush Competitor keyword analysis Building a keyword strategy for a blog or business site Assignment: Find 10 targeted keywords for a chosen niche using Google Keyword Planner or Ubersuggest and organize them in Excel.
Week 3: On-Page SEO Optimization
Topics: Page titles, meta descriptions, and heading tags (H1–H6) URL structure and keyword placement Image optimization (alt text, file names, compression) Internal linking strategies Content optimization for readability and SEO Assignment: Optimize one blog post or webpage for keywords, headings, meta tags, and images.
Week 4: Technical SEO
Topics: Website speed optimization Mobile responsiveness & Core Web Vitals XML sitemap creation and submission Robots.txt file configuration Google Search Console & Google Analytics setup Fixing crawl errors and broken links Assignment: Set up Google Search Console and Google Analytics for a sample website and submit an XML sitemap.
Week 5: Off-Page SEO (Backlink Building)
Topics: What are backlinks and why they matter Types of backlinks (dofollow, nofollow) Guest posting, directory submissions, and profile creation Social bookmarking and forum posting Anchor text and backlink monitoring tools Assignment: Create 5 high-quality backlinks from relevant websites (directories, profiles, or guest posts).
Week 6: Local SEO & Google Business Profile
Topics: Introduction to Local SEO Setting up and optimizing Google Business Profile (GMB) Local citations and NAP consistency Getting customer reviews & local backlinks Local SEO ranking factors Assignment: Create and optimize a Google Business Profile (dummy or real) for a local business.
Week 7: Content Marketing & SEO Tools
Topics: SEO-friendly content writing tips Importance of blogging for SEO Using tools like Yoast SEO / Rank Math Competitor content analysis Tools overview: Ahrefs, SEMrush, Moz, Screaming Frog Assignment: Write a 500-word SEO-optimized blog post using keywords and Yoast SEO plugin guidelines.
Week 8: SEO Audit, Reporting
Topics: Performing a full SEO audit (on-page, off-page, technical) Creating SEO reports for clients SEO tools for audits (Ubersuggest, Ahrefs, Screaming Frog) SEO client communication & pricing Final Project: Perform a complete SEO audit for a website (or sample site) and submit a full SEO report (including keyword plan, backlinks, and improvement suggestions).